Social Media Investigation

Objective

Corroborate whether a brand’s social media following was genuine and as valuable as it was purported to be.

Results

Forward Risk’s extensive review of media, Internet, and social media sources, including Instagram and Facebook, found that most of the brand’s social media followers were legitimate (not “bots”), and that purported ties to celebrities and social media influencers were genuine. However, several posts with potentially controversial jokes were found, some of which posed a reputational risk to our client, given their relationship with the brand.

Value-add

A close-knit team discussed the client’s specific concerns in detail and developed an action plan that included categorizing and analyzing thousands of social media posts to assess trends and locate risky content and present it digestibly to our client.